Get Active With Your Copywriting

When writing copy for any media, it's always important to write in the active voice – not the passive.

Active sentences give your copywriting spark and drive, energising your sales message with words that enliven the reader and encourage them to act. Indeed, just employing this one technique in your copywriting could make the difference between securing a sale and losing one.

If you use passive sentences in your copywriting, they often appear awkward and flat, and you run the risk of your message being boring. Just think about it, you wouldn't buy from a boring salesperson, so why should you feel compelled to act upon limp and uninteresting copywriting?

So how do we actually write active sentences? Firstly, it's important to understand how each type of sentence works. Let's start with the active sentence.

Active Sentences
In an active sentence, the subject of the sentence performs the action expressed in the verb. In other words, the subject ‘acts' – and this gives the sentence its drive and spark.

Continue Reading