Throughout the past decade, search engine optimization (SEO) has undergone a fast-paced evolution that has lead to a number of effective methods. One of the most effective SEO methods is SEO copywriting. Through SEO copywriting, websites can enjoy increased page rankings, better placing in search results, and more traffic. Ultimately, the goal of SEO copywriting is to create content that will improve the exposure of the website, entice Internet users to read the content, and to encourage readers to take action upon what they read. Although it sounds easy enough, effective SEO copywriting can be quite tricky and difficult, on the part of both the copywriting company and the website owner. This article will go over some of the best practices for effective SEO copywriting.
How to focus on the reader
It is important to remember that SEO copywriting is not just about the website being optimized, but it is also about the readers who are going to come across the website. Effective copywriting is about targeting the readers, who essentially make up the potential market.
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Proof Perfect provides proven, effective copywriting, editing and proofreading services for a wide range of print and web materials to clients around the world. Written communication is what we do best. We provide the full range of professional editorial services. - copywriter Singapore -
Monday, May 30, 2011
Friday, May 27, 2011
Nuances of SEO Copywriting
SEO Copywriting has metamorphosed from a mere technical tool to a critical business tool in e-commerce as an aftermath of internet boom. SEO Copywriting, technically speaking, is a way of attaining higher rankings in a search engine through matching its machine algorithms with specific use of words or keywords in the text. Expert SEO copywriters are trained to write search engine optimised content to ensure greater traffic on your site leading to better business.
The content solutions offered by SEO copywriting services providers are sprinkled with right keywords at the right places. These keywords help in increasing the visibility of your website by matching the criteria of search engines like Google, Yahoo! etc.
Why SEO copywriting services?
Apart from enhancing your website ranking in search engine searches you can also use the services of SEO Copywriters to attract visitors and expand your customer base for enhanced business. The high point of effective SEO copywriting services is that it works similar to ad copywriting by attracting customer's to your site. More customers will definitely mean more business.
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Proof Perfect provides proven, effective copywriting, editing and proofreading services for a wide range of print and web materials to clients around the world. Written communication is what we do best. We provide the full range of professional editorial services. - copywriter Singapore -
The content solutions offered by SEO copywriting services providers are sprinkled with right keywords at the right places. These keywords help in increasing the visibility of your website by matching the criteria of search engines like Google, Yahoo! etc.
Why SEO copywriting services?
Apart from enhancing your website ranking in search engine searches you can also use the services of SEO Copywriters to attract visitors and expand your customer base for enhanced business. The high point of effective SEO copywriting services is that it works similar to ad copywriting by attracting customer's to your site. More customers will definitely mean more business.
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Action Items:
- Find out what Professional Resume Editing Services do
Proof Perfect provides proven, effective copywriting, editing and proofreading services for a wide range of print and web materials to clients around the world. Written communication is what we do best. We provide the full range of professional editorial services. - copywriter Singapore -
Thursday, May 26, 2011
Get Active With Your Copywriting
When writing copy for any media, it's always important to write in the active voice – not the passive.
Active sentences give your copywriting spark and drive, energising your sales message with words that enliven the reader and encourage them to act. Indeed, just employing this one technique in your copywriting could make the difference between securing a sale and losing one.
If you use passive sentences in your copywriting, they often appear awkward and flat, and you run the risk of your message being boring. Just think about it, you wouldn't buy from a boring salesperson, so why should you feel compelled to act upon limp and uninteresting copywriting?
So how do we actually write active sentences? Firstly, it's important to understand how each type of sentence works. Let's start with the active sentence.
Active Sentences
In an active sentence, the subject of the sentence performs the action expressed in the verb. In other words, the subject ‘acts' – and this gives the sentence its drive and spark.
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Active sentences give your copywriting spark and drive, energising your sales message with words that enliven the reader and encourage them to act. Indeed, just employing this one technique in your copywriting could make the difference between securing a sale and losing one.
If you use passive sentences in your copywriting, they often appear awkward and flat, and you run the risk of your message being boring. Just think about it, you wouldn't buy from a boring salesperson, so why should you feel compelled to act upon limp and uninteresting copywriting?
So how do we actually write active sentences? Firstly, it's important to understand how each type of sentence works. Let's start with the active sentence.
Active Sentences
In an active sentence, the subject of the sentence performs the action expressed in the verb. In other words, the subject ‘acts' – and this gives the sentence its drive and spark.
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Tuesday, May 24, 2011
Branding with Professional Copywriting
If you are looking to get things done in a better and more effective way then you must look for a professional. There are lots of people who are offering professional services in all fields of life. When it comes to online business, professional copywriting services can also help you to brand your business in the best possible way.
There are certain ways in which a professional copywriter deals with things.
1. A professional copywriting service can help you to formulate an immensely effective slogan for your site which will really be helpful to set you apart from other businesses.
2. A professional copywriting service can really help you to get the best taglines which will be unique for your website and for your business. That is another important way of branding your business and you must understand the fact that only a professional copywriter can help you in this regard.
It is essential to mention that if you will go with some non-professional copywriter for slogans or taglines, it is highly probable that you will get something which will only be distracting for your visitors. This will hinder your sales, so, it is a critical issue and a professional should be hired for that.
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There are certain ways in which a professional copywriter deals with things.
1. A professional copywriting service can help you to formulate an immensely effective slogan for your site which will really be helpful to set you apart from other businesses.
2. A professional copywriting service can really help you to get the best taglines which will be unique for your website and for your business. That is another important way of branding your business and you must understand the fact that only a professional copywriter can help you in this regard.
It is essential to mention that if you will go with some non-professional copywriter for slogans or taglines, it is highly probable that you will get something which will only be distracting for your visitors. This will hinder your sales, so, it is a critical issue and a professional should be hired for that.
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Monday, May 23, 2011
SEO Copywriting and Its Role in Online Promotion
If you have a website and if it is not visitors friendly then there is surely something wrong with your website. Among various reasons the one biggest reason is poor content. Usually it is seen that most of the webmasters pay more emphasis on layout of the website as well as on the features like if the site is e commerce or not and so on. But are these things really so important in attracting the attention of a visitor? Well the answer to this question is no! Absolutely not!
Though the above mentioned things are important but there is still something more required to tell a visitor why he should rely on your site or why he should get in business relationship with you. For this you need to give some useful information and quality products and services.
With other things, it is also important to have good information over the website. It is so because if the visitor is serious to spend more time on the website, then he will definitely take out his time to study the details available over the website and it is here the role of SEO copywriting comes into picture.
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Proof Perfect provides proven, effective copywriting, editing and proofreading services for a wide range of print and web materials to clients around the world. Written communication is what we do best. We provide the full range of professional editorial services. - copywriter Singapore -
Though the above mentioned things are important but there is still something more required to tell a visitor why he should rely on your site or why he should get in business relationship with you. For this you need to give some useful information and quality products and services.
With other things, it is also important to have good information over the website. It is so because if the visitor is serious to spend more time on the website, then he will definitely take out his time to study the details available over the website and it is here the role of SEO copywriting comes into picture.
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Action Items:
- Find out what Professional Resume Editing Services do
Proof Perfect provides proven, effective copywriting, editing and proofreading services for a wide range of print and web materials to clients around the world. Written communication is what we do best. We provide the full range of professional editorial services. - copywriter Singapore -
Sunday, May 22, 2011
SEO Copywriting is an Art Ready to be Harnessed
With a surge in online business, the concept of seo copywriting is catching up fast. This has not only provided meaningful career opportunities for people genuinely interested in seo writing but has opened new avenues for companies.
The process of seo writing involves keyword research. A write-up will catch the attention of the reader only if proper keyword research has been done while writing. Keywords relating to the theme of the article should be relied upon, as search engines categorise any website on basis of keywords.
SEO copywriting calls for thorough understanding of the subject, as only correct knowledge will lead to selecting relevant keywords.
Using keyword tools as wordtracker and Google keyword finder will help in selecting relevant keywords. Taking opinion from customers is an good idea as it will allow you to understand their interest and check out keywords matching the needs of the customers and the product alike.
To get optimum results for the product or service being advertised, it is imperative that the keywords be placed effectively.
Random stuffing of the write-up with keywords is not going to do the trick. Instead, the seo copywriter should use keywords in page titles, headings and first few paragraphs of the write-up.
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Proof Perfect provides proven, effective copywriting, editing and proofreading services for a wide range of print and web materials to clients around the world. Written communication is what we do best. We provide the full range of professional editorial services. - copywriter Singapore -
The process of seo writing involves keyword research. A write-up will catch the attention of the reader only if proper keyword research has been done while writing. Keywords relating to the theme of the article should be relied upon, as search engines categorise any website on basis of keywords.
SEO copywriting calls for thorough understanding of the subject, as only correct knowledge will lead to selecting relevant keywords.
Using keyword tools as wordtracker and Google keyword finder will help in selecting relevant keywords. Taking opinion from customers is an good idea as it will allow you to understand their interest and check out keywords matching the needs of the customers and the product alike.
To get optimum results for the product or service being advertised, it is imperative that the keywords be placed effectively.
Random stuffing of the write-up with keywords is not going to do the trick. Instead, the seo copywriter should use keywords in page titles, headings and first few paragraphs of the write-up.
Continue Reading
Action Items:
Proof Perfect provides proven, effective copywriting, editing and proofreading services for a wide range of print and web materials to clients around the world. Written communication is what we do best. We provide the full range of professional editorial services. - copywriter Singapore -
Friday, May 20, 2011
Keeping it sincere – why your web copywriting should avoid hyperbole
If you want to kill off your authenticity in your web copy and subsequently destroy any chances of people trusting your brand ever again, fill it with insincerity. Cheesy marketing language is a massive turn off for your readers and be assured that they’ll see through the hyperbole quicker than you can say ‘used car salesman’.
Roll up, roll up for the greatest product on earth…
So what do we actually mean by insincerity? With regard to web copywriting, we’re talking about copy that is ‘hollow’ or seems to have some kind of hidden agenda. The obvious agenda of all sales copy is to sell, but the buying public is far more discerning than the marketing gurus of the 1980s gave them credit for and they don’t like branding that seems to promise too much. The saying ‘if it seems too good to be true it probably is’ has never been more accurate or more of a fundamental guiding principle for anyone involved in creating web content.
Continue Reading Keeping it sincere – why your web copywriting should avoid hyperbole
Roll up, roll up for the greatest product on earth…
So what do we actually mean by insincerity? With regard to web copywriting, we’re talking about copy that is ‘hollow’ or seems to have some kind of hidden agenda. The obvious agenda of all sales copy is to sell, but the buying public is far more discerning than the marketing gurus of the 1980s gave them credit for and they don’t like branding that seems to promise too much. The saying ‘if it seems too good to be true it probably is’ has never been more accurate or more of a fundamental guiding principle for anyone involved in creating web content.
Continue Reading Keeping it sincere – why your web copywriting should avoid hyperbole
Thursday, May 19, 2011
Copywriting Abilities Are The Most Lucrative Business Resources You Can Own
Copywriting ranks very high on the list of the most worthwhile skills any individual in business on the internet could learn. There are many reasons for this, and they just about all have an effect on conversions as well as sales. But it is valuable to keep in mind that we all had to begin at the very beginning with no knowledge. One thing all of them did was figure out how to write their own copy. Of course, what a lot of people do is start outsourcing projects such as copywriting. Likewise, understanding what good copywriting looks like is essential if you ever are in a position to hire your own.
Quite frequently wonderful copy simply gets the fundamentals right and not much else. One of your main objectives is to make a reliable bond with people who read you copy. This is highly important because that helps the reader to become more relaxed along with identify with you. A proven way to accomplish that is by simply speaking directly to the reader. You always need to speak like you are conversing with only that person, and then you address that person using, you. Nearly all men and women use informal conversation with one another, and that is what you want to do in your writing.
Continue Reading Copywriting Abilities Are The Most Lucrative Business Resources You Can Own
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Proof Perfect provides proven, effective copywriting, editing and proofreading services for a wide range of print and web materials to clients around the world. Written communication is what we do best. We provide the full range of professional editorial services. - copywriter Singapore -
Quite frequently wonderful copy simply gets the fundamentals right and not much else. One of your main objectives is to make a reliable bond with people who read you copy. This is highly important because that helps the reader to become more relaxed along with identify with you. A proven way to accomplish that is by simply speaking directly to the reader. You always need to speak like you are conversing with only that person, and then you address that person using, you. Nearly all men and women use informal conversation with one another, and that is what you want to do in your writing.
Continue Reading Copywriting Abilities Are The Most Lucrative Business Resources You Can Own
Action Items:
Proof Perfect provides proven, effective copywriting, editing and proofreading services for a wide range of print and web materials to clients around the world. Written communication is what we do best. We provide the full range of professional editorial services. - copywriter Singapore -
Tuesday, May 17, 2011
SEO Copywriting: Your Site Needs It Always
SEO content writing is all what that your site needs in order to present the business concept well, and spread the message right. At a time when neck-break competition dominates the scene, it becomes really very essential for each and every site to have the best content work along with eye-captivating web designing. Both need to go well with each other so as to bring the maximum result for your investment. If you are really serious about your site's stand or in another word to your business, then opting for a reliable SEO service is a must. And not to disappoint you, there are hundreds of professional firms offering client-centric SEO services at very decent pricing.
Search engine optimization is the proven method of website promotion that targets the search engines as the ultimate place to make one's site visible. This visibility refers to the amount of exposure a site receives in the major search engines like Google, Yahoo!, MSN, etc. In an online spectrum, it's always believed that the more exposure you get, the more becomes your chances for getting clicked.
Continue Reading SEO Copywriting: Your Site Needs It Always
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Search engine optimization is the proven method of website promotion that targets the search engines as the ultimate place to make one's site visible. This visibility refers to the amount of exposure a site receives in the major search engines like Google, Yahoo!, MSN, etc. In an online spectrum, it's always believed that the more exposure you get, the more becomes your chances for getting clicked.
Continue Reading SEO Copywriting: Your Site Needs It Always
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Monday, May 16, 2011
3 Simple Suggestions to Make your Copywriting Better
You will never be able to generate lots of sales online or even collect targeted leads until you have the process of writing winning sales copy mastered. It is the most basic of skills necessary to compel people to purchase your product. This is how you let the audience know what your product is and how it benefits them. Once your audience understands that what you have is useful it will be much easier to convince them that they need it. Use these copywriting tips today and see how far they will take your online business.
First and foremost, you need to make your copy highly readable and digestible. Your prospects do not have lots of time at their disposal and what they usually want to do is skim through your copy quickly. Only a few people will read the full copy but the majority will just scan it and look for something that grabs their attention. This is why you need to have sub headlines and bullet points throughout your copy because it makes your copy more approachable.
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Proof Perfect provides proven, effective copywriting, editing and proofreading services for a wide range of print and web materials to clients around the world. Written communication is what we do best. We provide the full range of professional editorial services. - copywriter Singapore -
First and foremost, you need to make your copy highly readable and digestible. Your prospects do not have lots of time at their disposal and what they usually want to do is skim through your copy quickly. Only a few people will read the full copy but the majority will just scan it and look for something that grabs their attention. This is why you need to have sub headlines and bullet points throughout your copy because it makes your copy more approachable.
Continue Reading 3 Simple Suggestions to Make your Copywriting Better
Action Items:
- Find out what Professional Resume Editing Services do
Proof Perfect provides proven, effective copywriting, editing and proofreading services for a wide range of print and web materials to clients around the world. Written communication is what we do best. We provide the full range of professional editorial services. - copywriter Singapore -
Sunday, May 15, 2011
Top 4 Reasons Why Copywriting Is Important
Great copywriting helps you build a trusting relationship with your target audience, whether it is content for your website, blogs, for your sales page, newsletter, brochure or Google ads. In order to build a trusting relationship, it is vital that you make your target audience feel comfortable, right? Well, effective copywriting immediately sets your prospects at peace. When applying the rules of writing excellent copy, you show them that you are someone that they can really trust, and you could potentially be rewarded with repeat sales and closes for months or even years to come!
So I thought, why don't we go back and take a look to why copywriting is very much essential today.
Here's a suggestion: before you write anything, I think it would be really best to check into these 4 reasons from the Million Dollar Copywriting Secrets Course with author Ben Settle.
1. Copywriting CAN close the deal.
Never belittle the power of words to impress your prospect. Words can be amazing, inspiring, touching and even get people to take action immediately, so applying all those copywriting tips you have learned can really get you the attention you deserve - and help you make and close a lot of deals!
Continue Reading Top 4 Reasons Why Copywriting Is Important
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Proof Perfect provides proven, effective copywriting, editing and proofreading services for a wide range of print and web materials to clients around the world. Written communication is what we do best. We provide the full range of professional editorial services. - copywriter Singapore -
So I thought, why don't we go back and take a look to why copywriting is very much essential today.
Here's a suggestion: before you write anything, I think it would be really best to check into these 4 reasons from the Million Dollar Copywriting Secrets Course with author Ben Settle.
1. Copywriting CAN close the deal.
Never belittle the power of words to impress your prospect. Words can be amazing, inspiring, touching and even get people to take action immediately, so applying all those copywriting tips you have learned can really get you the attention you deserve - and help you make and close a lot of deals!
Continue Reading Top 4 Reasons Why Copywriting Is Important
Action Items:
Proof Perfect provides proven, effective copywriting, editing and proofreading services for a wide range of print and web materials to clients around the world. Written communication is what we do best. We provide the full range of professional editorial services. - copywriter Singapore -
Wednesday, May 11, 2011
SEO Copywriting: When Your Site Becomes Really Visible
Having a web site means you have enough of exposure for your business so as to win the attention of your prospective clients. Your web site needs to be visible enough to make people spot you, for that SEO content writing may come real handy for you. Today, there are different sources from where you can avail such content writing services. While an independent copywriting firm offers you full time copy creation services, an SEO company offers you A to Z SEO based solutions including effective copywriting. Not to mention about the freelance content writing services providers who are always there to help you with the best selling copies.
The number of web sites on the cyberspace is increasing rapidly day by day. In the same business segment itself, there are hundreds of sites claiming to offer customers the best services.
Continue Reading SEO Copywriting: When Your Site Becomes Really Visible
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Proof Perfect provides proven, effective copywriting, editing and proofreading services for a wide range of print and web materials to clients around the world. Written communication is what we do best. We provide the full range of professional editorial services. - copywriter Singapore -
The number of web sites on the cyberspace is increasing rapidly day by day. In the same business segment itself, there are hundreds of sites claiming to offer customers the best services.
Continue Reading SEO Copywriting: When Your Site Becomes Really Visible
Action Items:
- Find out what Professional Resume Editing Services do
Proof Perfect provides proven, effective copywriting, editing and proofreading services for a wide range of print and web materials to clients around the world. Written communication is what we do best. We provide the full range of professional editorial services. - copywriter Singapore -
Tuesday, May 10, 2011
SEO Copywriting: A Work of Finesse More Than a Profession
SEO copywriting is an art that requires a combination of creativity and an understanding of SEO techniques and how search engines work. SEO can prove a beneficial way to drive traffic to a website but it is vital that online businesses remember their final goal when they write or pay for their online content – the visitor. As such, content should be informative and beneficial to human visitors as well as search engine spiders.
The importance of quality SEO copywriting
SEO copywriting can help promote a website and even convert visitors into sales. There is little point in including poor quality content because even if it does attract visitors through the search engines, these visitors will not be inclined to take the appropriate action while on your website. If you are unable to create good quality copy then you should consider hiring an SEO copywriting professional to complete the work for you.
Continue Reading SEO Copywriting: A Work of Finesse More Than a Profession
The importance of quality SEO copywriting
SEO copywriting can help promote a website and even convert visitors into sales. There is little point in including poor quality content because even if it does attract visitors through the search engines, these visitors will not be inclined to take the appropriate action while on your website. If you are unable to create good quality copy then you should consider hiring an SEO copywriting professional to complete the work for you.
Continue Reading SEO Copywriting: A Work of Finesse More Than a Profession
Monday, May 9, 2011
Difference between Copywriting and Content Marketing
Apparently, Copywriting and Content Marketing both are about creating content that is aimed at making the reader aware of your product or services. In a very simplistic vein, it can be said that while content marketing involves a tutorial job creating an awesome report to give the reader a comprehensive knowledge of your product, copywriting must be a call to action specific response like making a purchase or at least checking your merchandise in store.
But a closer understanding of these two concepts will shed light on the fact that getting the difference of the two requires a little more than focusing on their apparently mutually exclusive definitions. In fact, these two concepts are inextricably interrelated.
Communication: Be it content writing or copywriting, building a rapport with the reader is probably the most crucial factor in your whole effort.
Continue Reading Difference between Copywriting and Content Marketing
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But a closer understanding of these two concepts will shed light on the fact that getting the difference of the two requires a little more than focusing on their apparently mutually exclusive definitions. In fact, these two concepts are inextricably interrelated.
Communication: Be it content writing or copywriting, building a rapport with the reader is probably the most crucial factor in your whole effort.
Continue Reading Difference between Copywriting and Content Marketing
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Saturday, May 7, 2011
A Copywriting Career
Are you looking for a new career? Do you believe you have what it takes to be a copywriter?
Copywriting is also known as promotional and business writing. Projects for copywriters can include ads, sales letters, and website sales and 'squeeze' pages. With the rise of informed entrepreneur-ism, most businessmen are making sure that they put commercials and other persuasion methods into good use in order to generate clients and in turn, profit - as a consequence there has been a huge rise in the demand for copywriters.
Need more persuasion? Here are some more reasons why you should try out copy writing:
Copywriting Pays Well
Depending on how good you are, copywriting can pay very, very well. The very best copywriters get paid in excess of six figures every year. New copywriters usually start charging $25 - $30 for each hour that they work, and depending on their performance, they can move up to higher rates. The top copywriters can charge upwards from $10,000 - or even more - for just one sales letter.
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Proof Perfect provides proven, effective copywriting, editing and proofreading services for a wide range of print and web materials to clients around the world. Written communication is what we do best. We provide the full range of professional editorial services. - copywriter Singapore -
Copywriting is also known as promotional and business writing. Projects for copywriters can include ads, sales letters, and website sales and 'squeeze' pages. With the rise of informed entrepreneur-ism, most businessmen are making sure that they put commercials and other persuasion methods into good use in order to generate clients and in turn, profit - as a consequence there has been a huge rise in the demand for copywriters.
Need more persuasion? Here are some more reasons why you should try out copy writing:
Copywriting Pays Well
Depending on how good you are, copywriting can pay very, very well. The very best copywriters get paid in excess of six figures every year. New copywriters usually start charging $25 - $30 for each hour that they work, and depending on their performance, they can move up to higher rates. The top copywriters can charge upwards from $10,000 - or even more - for just one sales letter.
Continue Reading A Copywriting Career
Action Items:
- Find out what Professional Resume Editing Services do
Proof Perfect provides proven, effective copywriting, editing and proofreading services for a wide range of print and web materials to clients around the world. Written communication is what we do best. We provide the full range of professional editorial services. - copywriter Singapore -
Friday, May 6, 2011
Emotional Direct Response Copywriting for Numpties
an interesting post by Jonathan McCulloch
In this short article, I'm going to go right back to arguably the most profitable part of marketing: copywriting.
Put as simply as I can...a copywriter writes copy. Words, in other words. But...
Emotional direct response copywriting... is a little different.
So don't confuse us with freelance writers and journalists, because while we all write for a living, we do it for different reasons. My own niche is in direct response copywriting, which is basically the art of writing stuff to get people to take action (which is ultimately to give me and my clients money!). Freelance writers write chiefly to inform and entertain.
Now, effective sales copy is not necessarily the same as "good writing", and writing it calls for a different set of skills from freelance writing or journalism. At the risk of incurring the wrath of my friends in those industries, you'll find most copywriters can write perfectly acceptable articles, but freelance writers and journalists usually can't write sales copy to save their lives.
Similarly, website designers and graphic designers are (usually) not sales copywriters and you shouldn't let them write your sales copy unless they've been trained in writing sales copy. Sorry if this offends anyone, but it's true.
Continue Reading Emotional Direct Response Copywriting for Numpties
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In this short article, I'm going to go right back to arguably the most profitable part of marketing: copywriting.
Put as simply as I can...a copywriter writes copy. Words, in other words. But...
Emotional direct response copywriting... is a little different.
So don't confuse us with freelance writers and journalists, because while we all write for a living, we do it for different reasons. My own niche is in direct response copywriting, which is basically the art of writing stuff to get people to take action (which is ultimately to give me and my clients money!). Freelance writers write chiefly to inform and entertain.
Now, effective sales copy is not necessarily the same as "good writing", and writing it calls for a different set of skills from freelance writing or journalism. At the risk of incurring the wrath of my friends in those industries, you'll find most copywriters can write perfectly acceptable articles, but freelance writers and journalists usually can't write sales copy to save their lives.
Similarly, website designers and graphic designers are (usually) not sales copywriters and you shouldn't let them write your sales copy unless they've been trained in writing sales copy. Sorry if this offends anyone, but it's true.
Continue Reading Emotional Direct Response Copywriting for Numpties
Action Items: