Apparently, Copywriting and Content Marketing both are about creating content that is aimed at making the reader aware of your product or services. In a very simplistic vein, it can be said that while content marketing involves a tutorial job creating an awesome report to give the reader a comprehensive knowledge of your product, copywriting must be a call to action specific response like making a purchase or at least checking your merchandise in store.
But a closer understanding of these two concepts will shed light on the fact that getting the difference of the two requires a little more than focusing on their apparently mutually exclusive definitions. In fact, these two concepts are inextricably interrelated.
Communication: Be it content writing or copywriting, building a rapport with the reader is probably the most crucial factor in your whole effort.
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