Sunday, August 14, 2011

Copywriting - Quality Versus Quantity

For many years now, the word “content” has been a big buzz word in the world of internet marketing, and traffic generation, in particular. People now understand the role that content plays in a successful SEO strategy.

In theory, the more content you have out there, the more readers you can attract, and the more customers you’ll subsequently receive as they follow the links back to your website.

As a result, large and small businesses alike are now employing copywriters to produce things like articles, press releases and blog posts for them, in an attempt to dominate their marketplace with relevant, search-engine friendly content.

But while this content might be search-engine friendly, it’s often anything but reader-friendly!

And this is the problem with a lot of online content that I see these days. The prevailing attitude seems to be one of quantity over quality, and it’s an attitude that is hurting, rather than helping many new businesses.

Read on Copywriting - Quality Versus Quantity

Proof Perfect provides proven, effective copywriting, thesis editing services and proofreading services for a wide range of print and web materials to clients around the world. Written communication is what we do best. We provide the full range of professional editorial services. - copywriter Singapore -

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