A Brief History Of SEO Copywriting

A Brief History Of SEO Copywriting

Here's a great post by David Bruce Jr

SEO naturally came about with the birth of the internet, but its early days were less than impressive. Budding internet marketers pounced on newly discovered methods for search engine ranking manipulation and churned out garbage articles loaded with meaningless content and outlandish strings of invisible keywords.

Luckily, search engine algorithm designers picked up on these tricks and refined their programs to ignore this nonsense, also known as "keyword stuffing", and SEO copywriting was born out of necessity. By using a combination of quality content sprinkled with ranking keywords, this method gave SEO writing more credibility.

Today, both people and search engine algorithms have developed a keen distaste for junk copy and excessive keyword use. As a result, in order to not only rank but grab and hold the attention of quality potential customers, SEO copy must be more and more content focused.

Keywords will always be important, but a skilled SEO writer uses only one or two unique and natural-sounding search terms per page, knowing how to integrate and space these terms smoothly into the text.

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