Six secrets of copywriting that will boost sales

Here's a great post by Archie Crossley

Copywriting can be frustrating because there are so many angles to consider that you hardly know where to turn.

Don’t worry.

Here are six ways to help you write some great copy that will improve your sales.

1. Don’t sell the product, sell the feeling. This just means that you should try to evoke the pleasurable emotions the customer will feel once they buy your product. It can be done in a thousand different ways but it must conjure up strong feelings. So don’t just say your widgets are top quality… tell people that they’ll be the envy of their friends once they become the proud possessor of one your widgets.

2. Emphasize the reward to be gained. For example, you could sell a burglar alarm by saying it uses the latest technology but you will get a better reaction if you tell people they will be able to able to sleep more easily, safe in the knowledge that their home is protected.

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