How to Improve Your Copywriting

If you run a business or you are a new copywriter, you’ll need strong copywriting skills to effectively gain prospects and sales. With the right preparation and focus, you can improve your writing. Follow these steps to improve your copywriting and results.

Preparation is key to writing convincing copy. Specifics sell, not fluff. Prepare by getting all previously published information on the product, service, and company. Study the materials to get 80 percent of the data you need. Pick up the phone and call the client or competition for the rest of the information.

Ask questions about the product. Understand the product’s benefits, guarantees, reliability, applications and availability. Gather testimonials from customers.

Ask questions about the target audience(s). Who is the primary audience and are there secondary audiences you need to appeal to? Understand the motivations of the consumer, including his character and main concerns. Use emotion such as fear of loss or excitement to drive action where possible.

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