Sunday, August 28, 2011

Effective Copywriting Practices To Produce Extra Conversions

Every highly effective online and direct marketer have always claimed copywriting is the most effective business skill to learn. There a variety of reasons for this, and they just about all have an effect on conversions along with sales. Even the most educated man or women on the net had to start off with nothing. Something all of them did was figure out how to write their own copy. However when they began generating earnings they could hire writers to do their copy. Even for those who have the funds to do that now, you may want to be able to understand good from bad copy.

Copywriting that makes conversions generally has the basics down solidly. One of your most important aims is to make a strong bond with people who read you copy. In so doing, you will be helping your visitors to get more comfortable and allow their defensiveness drop. You are able to make your reader feel that the two of you are the only persons on the planet. You always ought to speak like you are conversing with only that person, and then you address that person using, you. Avoid sterile and formal writing because most likely you do not speak like that in real life.

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Proof Perfect provides proven, effective copywriting, thesis editing services and proofreading services for a wide range of print and web materials to clients around the world. Written communication is what we do best. We provide the full range of professional editorial services. - copywriter Singapore -

Friday, August 26, 2011

Copywriting and Your Five Senses

In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Why? Because your customer's five senses don't work on paper… they only work in person. That's why we, as copywriters, have to create a sensory experience for our customers through our words.

Have you ever stopped to consider copywriting as a sensory activity? You should. As I said, in order to see, hear, smell, taste, or feel a product, we have to be in the presence of that product. All too often, when copywriters create descriptions, they leave a lot to be desired. There is no excitement, no interaction, no experience. Descriptions should be, well… descriptive. Effective descriptions should fill the gap of what customers would see, hear, smell, taste, or feel if they were standing in the presence of the product. Effective descriptions should draw customers in and create an actual event… as if they were able to be right there with you.

Do you make cinnamon rolls? You wouldn't want to describe them simply as "delicious" or say they "smell great." Instead, you'd want to bring your customers into the experience of enjoying your cinnamon rolls. Think of which of their five senses would be most in tune with your product and write to those.

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Proof Perfect provides proven, effective copywriting, thesis editing services and proofreading services for a wide range of print and web materials to clients around the world. Written communication is what we do best. We provide the full range of professional editorial services. - copywriter Singapore -

Wednesday, August 24, 2011

Copywriting Tips for Faster Writing Speed

Writing can really cost your time particularly if you have lots of ideas that should be implemented the soonest possible time. It may be ideal for you to hire a copywriter to do the deed for you like creating the website content, landing page, and regular blog posts, there are also people who prefer to do it themselves.

Reasons can vary from personal interest, a desire to share experiences with readers, or budget constraints. But as long as you write the content yourself, it is important to make proper use of your time without sacrificing quality. Below is a guide that can help improve your writing speed:

Be Conscious of Copy Length - write only what you need while keeping the optimal length in mind. There's no point in writing a very long introduction a blog. At the same time though, keep in mind that a good and comprehensive introduction to your product/service may be effective for the landing page. Keep in mind the purpose of your content and write accordingly.

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Proof Perfect provides proven, effective copywriting, thesis editing services and proofreading services for a wide range of print and web materials to clients around the world. Written communication is what we do best. We provide the full range of professional editorial services. - copywriter Singapore -


Monday, August 22, 2011

Website Copywriting Secrets for Major Success

It's a fact that one website will pull many times the leads or sales as a competing website. What causes this large variance in results? It's the copywriting on the website.

Here's what we've learned works best from actual results and testing on dozens of websites we've done the copywriting for.


1. Make your website easy to "scan" with headlines, sub headlines, boxes, sections, colors and the like that give the reader the main benefits he will get. Almost all people are "scan first" or "scan only" readers. Your headlines and sub headlines should take advantage of this fact.

2. "Just Sell, Baby". Websites have one main end purpose and that is to sell your products and/or services, to move people to action, to make money. In today's high-tech world, most copywriting on websites forgets this vital fact and that is why they don't perform better.

3. Tell the reader what he/she will LOSE if they do not take the recommended action. Fear of loss is a great motivator.


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Proof Perfect provides proven, effective copywriting, thesis editing services and proofreading services for a wide range of print and web materials to clients around the world. Written communication is what we do best. We provide the full range of professional editorial services. - copywriter Singapore -

Saturday, August 20, 2011

How Important is Copywriting to a Business

Copywriting is using words to promote an individual or company or idea for business. Preparing SEO based copywriting is the use of promotional medium to enhance the content that is search engine based with adequate mention of keywords and other promotional material which makes a high page rank on a search result for the concerned website.

Business writing is basically the art of writing business correspondence that appeals the interest in the readers. Copywriting solutions for new businesses in e-commerce is tied to creating skillfully crafted content which can attract search engine results to high page rankings for your website pages.

SEO copywriting is used for websites to improve the page ranks in a search result. Normally business copywriting, the professional type, attract the reader's psyche to keep reading the page and then respond. Compelling content is a secret to successful copywriting services.

Many websites are created with content copywriting services where the content is created as per a design or layout that would attract the reader to explore the website. It is necessary for the reader to first get to the website.

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Proof Perfect provides proven, effective copywriting, thesis editing services and proofreading services for a wide range of print and web materials to clients around the world. Written communication is what we do best. We provide the full range of professional editorial services. - copywriter Singapore -

Wednesday, August 17, 2011

Copywriting Options - Professional or Non-Professional?

In other words, the specialism is established - and copywriting is a non-specialist or 'generalist' skill with a number of programs.

Scratch the surface area, however, and it soon gets crystal clear that the globe of promoting and marketing is a complicated mosaic of approaches and abilities that operate in a different way in distinct industry sectors and with various target audiences. It is this diversity with which copywriting and copywriters are challenged.

It's most likely extra illuminating to look at this from the wholly differing perspectives of organisations who want to maximise their investment in copywriting skills, and copywriters who may possibly be contemplating no matter whether more specialisation is appealing or viable as a 'career move'.

As with most other professions, it's a reasonable assumption that most copywriters get started off as 'generalists'. In this way, they will understand the ropes and locate out which features of the craft are most attractive to them personally - and in which factors they excel. This involves techniques this kind of as revenue letter composing, website copywriting, promoting concepts, media relations and a hundred other elements.

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Proof Perfect provides proven, effective copywriting, thesis editing services and proofreading services for a wide range of print and web materials to clients around the world. Written communication is what we do best. We provide the full range of professional editorial services. - copywriter Singapore -

Monday, August 15, 2011

Website Copywriting - Increase Your Online Presence

Creative website copywriting services can help increase your online presence, and bring more targeted traffic to your website. As the internet has become a precious marketing tool, most of the business establishments are now going online for promoting their business. Every online business requires its website to advertise and sell merchandise or services. Most of the organizations find it beneficial to hire a search engine optimization company in order to increase their online presence.

There are two types of website copywriting, they are B2B (Business-to-Business) Web Copywriting and B2C (Business-to-Consumer) Web Copywriting. B2B Web Copywriting helps business establishments to sell their products and services to other businesses, and B2C Web Copywriting helps businesses to sell their products and services to consumers.

SEO companies offering efficient website copywriting can help increase your online presence by making your website more accessible to leading search engines. Attractive web content attracts the right visitors to your domain, converting maximum number of visitors into customers. Website copywriting services achieve for your website not just high rankings on Google, Yahoo, MSN, Alta Vista, and other popular search engines but even placement on their very first search pages.

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Proof Perfect provides proven, effective copywriting, thesis editing services and proofreading services for a wide range of print and web materials to clients around the world. Written communication is what we do best. We provide the full range of professional editorial services. - copywriter Singapore -