an interesting post by Jonathan McCulloch
In this short article, I'm going to go right back to arguably the most profitable part of marketing: copywriting.
Put as simply as I can...a copywriter writes copy. Words, in other words. But...
Emotional direct response copywriting... is a little different.
So don't confuse us with freelance writers and journalists, because while we all write for a living, we do it for different reasons. My own niche is in direct response copywriting, which is basically the art of writing stuff to get people to take action (which is ultimately to give me and my clients money!). Freelance writers write chiefly to inform and entertain.
Now, effective sales copy is not necessarily the same as "good writing", and writing it calls for a different set of skills from freelance writing or journalism. At the risk of incurring the wrath of my friends in those industries, you'll find most copywriters can write perfectly acceptable articles, but freelance writers and journalists usually can't write sales copy to save their lives.
Similarly, website designers and graphic designers are (usually) not sales copywriters and you shouldn't let them write your sales copy unless they've been trained in writing sales copy. Sorry if this offends anyone, but it's true.
Continue Reading Emotional Direct Response Copywriting for Numpties
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