It's a fact that one website will pull many times the leads or sales as a competing website. What causes this large variance in results? It's the copywriting on the website.
Here's what we've learned works best from actual results and testing on dozens of websites we've done the copywriting for.
1. Make your website easy to "scan" with headlines, sub headlines, boxes, sections, colors and the like that give the reader the main benefits he will get. Almost all people are "scan first" or "scan only" readers. Your headlines and sub headlines should take advantage of this fact.
2. "Just Sell, Baby". Websites have one main end purpose and that is to sell your products and/or services, to move people to action, to make money. In today's high-tech world, most copywriting on websites forgets this vital fact and that is why they don't perform better.
3. Tell the reader what he/she will LOSE if they do not take the recommended action. Fear of loss is a great motivator.
Read on Website Copywriting Secrets for Major Success
Proof Perfect provides proven, effective copywriting, thesis editing services and proofreading services for a wide range of print and web materials to clients around the world. Written communication is what we do best. We provide the full range of professional editorial services. - copywriter Singapore -
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