Here's a great post by Alastair Reginald
When you see something that is very obvious or easy to you — you tend to not dig any further. But, if somebody just turns your head slightly, and points out a different view or angle, your eyes and ears light up in amazement. Y ou ask: how come I couldn’t see THAT before? That’s exactly what happens when I explain to clients the process for writing and structuring their web page for sales conversions.
Furthermore, if you ask a 100 people how much they like, or what they like about a particular w ebsite design, a certain graphic, video or text on a web page layout, you’ll get close to 100 different answers. Nobody seems to agree.
How ever, when it gets dow n to how to architect aweb page copy for sales and conversion, there is a common ground all top online copywriters agree on. Users do too – even if they don’t know w hy – but, they tend to respond favorably.
Continue learning about 6 Killer Copywriting Tips For a Great Sales Web Page
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