Can Just Anyone Do Copywriting?

Here's a great post by Roddy Jones

How to Learn Copywriting

Like most things, on the surface copywriting looks fairly easy to do. If you're in IM, you've read your fair share of sales copy. But seriously, how hard can that be to write that stuff, and all you're really trying to do is sell some product? If you are like most new internet marketers, it didn't take you long to figure out just how important and how difficult copywriting can be.

So what many IM marketers do is outsource their copywriting if they can afford it. This is a good choice if writing is not your best skill, and you don't want to try to learn it. But if you're remotely interested, it's a terrific idea to learn about copywriting, especially if you need it and can't hire someone.

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